Bauhaus Influences on Photography and Architecture

History of Photography Final Research Project Bauhaus: Influences on Photography and Architecture After the defeat in the First World War and the fall of the German monarchy, Germany faced darkness and lost hope in the future. Walter Gropius, a German architect, who served in the war, saw the need of re-orienting the art world for the better (Westphal, 7). One year after the First World War, 1919, Gropius opened a school in Weimar, Germany called the Bauhaus school. His intention for this school was to create a total work of art in which all arts would be brought together (Bayer, 12). He also wanted to create a â€Å"consulting art center for industry and the trades† (Bayer, 13). In his Bauhaus Manifesto, Gropius mentions†¦show more content†¦Some of his assignments were to create an impression of three-dimensionality in a two-dimensional drawing, and figurative studies drawing from nature (Westphal, 51). Wassily Kandinsky taught analytical thought process to help students understand the basic concepts of design in painting. His class included learning color, shapes, lines, composition, and characteristics (Westphal, 54). Paul Klee taught the analysis of sensory perception, picture construction, and color theory on a more intense level (Westphal, 59). He mentions that Expressionism, the strength to discover the inner strength, and science played a huge role in his curriculum (Westphal, 59). Oskar Schlemmer taught stage and costume design (Westphal, 60). After the preliminary courses, students would have the opportunity to eight workshops: furniture, metal, print and advertizing, photography, theatre, wall painting, ceramics, and weaving (Westphal, 73). These courses prepared students to acquire solid craft skills. Also, just like the preliminary courses, the workshop would be an in-depth learning and experience of each subject. The photography department was under Walter Peterhans in 1929. Photography was initially only used for catalogue illustrations for advertising (Moholy-Nagy, 134). With Moholy-Nagy’ s enthusiasm in photography, he was able to bring respect to the Bauhaus school. Moholy-Nagy also suggested the termShow MoreRelatedMoholy-Nagy and the Bauhaus1009 Words   |  5 PagesLaszlo Moholy-Nagy and The Bauhaus Laszlo Moholy-Nagy was a Hungarian constructivist who was gifted in most forms of the visual arts. He was born in 1895 and raised in the city of Bachsbarsad, Hungary and studied law in Hungarys capital of Budapest. He began his artistc venture during his service in World War I with sketches on military-issue postcards, and produced a versatile catalog of works throughout his life. He was skilled in design, sculpture, painting, photography, and more. He was alsoRead MoreThe Bauhaus : Art Education By Influencing Graphic, Interior, And Typography Design1096 Words   |  5 PagesThe Bauhaus affected art education by influencing graphic, interior, and typography design. It is said that it inspired the rise of many other art schools. In this paper there will be specific information discussed to help each reader in understanding the history of the Bauhaus. Let’s start with a little bit of the back-story of the Bauhaus and its founder Walter Gropius. In 1919 the Bauhaus, a Germa n word meaning house of building, was a school founded in Weimar, Germany by architect WalterRead MoreContemporary Artists : Art No Authority Can Tell Your Own Body With A Knife1733 Words   |  7 Pageswish I had half as much creative talent as the artists who draw for comics. Another large influence of contemporary design is Grunge Style. This style was very anti-establishment, which is obvious in the magazine Ray Gun and the artwork created by the firm Tomato. Grunge style of course is not the only big contributor to the contemporary style; every movement that has happened in design history influences all artists today. There is a video that says everything is a remix, and I believe that toRead MoreGraphic Design Of A Graphic Designer Essay1870 Words   |  8 PagesSchmidt have both used these techniques to produce astonishing pieces of graphic design, which are going to be compared and contrasted throughout this essay. The 1923 legendary typographer and graphic designer Joost Schmidt in Weimar, Germany created Bauhaus Exhibition Poster. The other piece of design I have decided to analyse is a two-page spread of the edition of works of Geoffrey Chaucer. This was the Kelmscott press finest achievement; it was designed by William Morris and illustrated by his friendRead MoreModernism, Modernity and Modernisation: Urban Growth in Melbourne Between the Wars1533 Words   |  7 Pagesâ€Å"It was a conviction that what mans eye seeks in our era, in our time, is not the ponderous solidity of traditional architecture where everything was built to four walls around a room and spaces that were finite. But rather our eyes seek transparency, lightness... being able to look through things.† (http://australia.gov.au/about-australia/australian-story/modern-austn-architecture) Although Seidler’s designs flourished after World War Two, his works utilised the new materials, technology and machineryRead MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pagesof newborn calves (LOL). - The codex replaced the scroll, as it consisted of stacked pieces of paper much like a modern book. - Graphic symbols became a representation of religious belief during the Roman Empire. - Rome’s legacy includes architecture, engineering, language, law and literature. - Just as the invention of printing launched a quiet revolution in Chinese culture, alphabetic writing on papyrus slowly transformed Western society. - Alphabetic writing was spread by armies, tradersRead MoreIwc1 Literature, Arts and Humanities Essay10028 Words   |  41 Pagesgeneral conclusion (or from effect to cause). Question 5: Multiple Choice Why is architecture considered an art? a) Because architecture provides shelter to humans b) Because architecture is often decorated with art forms c) Because architects use perspective in their work d) Because architecture is concerned with the aesthetic effect of structures in their environment Feedback: The correct answer is d. Architecture is considered an art because it is concerned with the aesthetic effect of structuresRead MoreModernism, Modernisation and Modernity in Australia, 1919 –19391907 Words   |  8 Pages–1939 Lighting the Way: New technologies, new materials, new cities. Modernism transformed life in Australia across five tumultuous decades from 1917 to 1967 , it spans all aspect of Australian culture including art, design, architecture, advertising, film, photography and fashion. The process of modernisation has had a profound affect, changing our perspectives and the course of our everyday living. Change is inevitable, man-made environments are changing all the time, people are gettingRead More The Russian Avant Garde and the Bolshevik Revolution Essay1939 Words   |  8 PagesAfter the October Revolution both Tatlin and Malevich opened up art schools. Malevich’s Suprematist school was similar in style but not ideology to the De Stijl movement in Holland, while the Constructivist school of Tatlin’s had links to the German Bauhaus. The October revolution had been a primarily proletariat revolution and proletarians have proven to be somewhat negative in their attitude to new, radical confronting art styles and this was no exception. Both schools realised they had to prove theirRead MoreChapter 33 – Early 20th Century5648 Words   |  23 Pages | |d. |Frida Kahlo | ____ 17. Which of the following artists shared Stieglitzs concern to position photography as an art form with the same fine-art status as painting and sculpture? |a. |Dorothea Lange | |b. |Georgia OKeeffe

Multimedia Big Data Management Processing And Analysis

VII. MULTIMEDIA BIG DATA MANAGEMENT PROCESSING AND ANALYSIS After categorizing multimedia big data, the next important phase in the data management cycle is its processing and analysis. So far, the possible types, sources and perspectives of multimedia big data have been highlighted; but this is only the first of the necessary stages in big data management. Generally, the stages involved in big data processing and analysis include data acquisition, data extraction, data representation, modeling, analysis and interpretation [21]. These stages are illustrated in Figure 5 and are explained briefly also. Fig. 5. Steps in Big Data Processing (Source: [22]) A. Acquisition and Recording This is the first step in the data processing cycle. It is mostly concerned with the sources of big data and techniques required to capture the data. As it has been discussed in prior parts of this paper, big data can originate from multiple sources and therefore requires an intelligent process to acquire and store this raw data. Another relevant aspect of this phase is metadata generation and acquisition. This acquisition of the right metadata enables for a description of the recorded data and how exactly it is being measured. B. Information Extraction and Cleaning In some cases, the information gotten from various sources may not be ready for analysis. Such data usually contains images, audio, or in some cases they are gotten from environmental sensors such as surveillance cameras.Show MoreRelatedImpact Of Big Data On Business Decisions1138 Words   |  5 Pagesas Hadoop has gone another step with the ability to store and process the data within the same system which sparked new buzz about â€Å"big data†. Big Data is roughly the collection of large amounts of data – sourced internally or externally - applied as a tool – stored, managed, and analyzed - for an organization to set or meet certain goals. The authors of [1] aim to dispel some of the current hype surrounding big data, mainly the misnomer that it is all about technology and the process is automatedRead MoreA Study On Big Data1643 Words   |  7 Pages.A STUDY ON BIG DATA ABSTRACTION Big data is a popular term which is used to describe the improvement and availability of data in both structured and unstructured data. Structure data is located in a fixed field within a record or file and the data is contained in relation data base and spreadsheet. Unstructured data files include text and multimedia. Data Big data describes extreme volume of data sets with sizes. Big data is defined with three v dimensions namely volume, velocity and variety, andRead MoreMultimedia Database : An Tool For Proper Organization Of Multimedia Entertainment2419 Words   |  10 Pagesentertainment is multimedia such as music, TV shows, movies, video games etc... There comes the significance of multimedia database, which is a fundamental tool for proper organization of multimedia entertainment. 2.0 INTRODUCTION Multimedia database is a powerful platform to organize and structure every day multimedia data. Traditionally, a database contains collection of data related to a given entity, while a database management system, or DBMS, is a collection of interrelated data with set ofRead MoreNo Pains No Gains : Distributed Database Solutions1737 Words   |  7 PagesNO PAINS NO GAINS: DISTRIBUTED DATABASE SOLUTIONS CSC 633 RAJEEV SAGAR REDDY MERUGU. INTRODUCTION: Database management has undergone more than four decades of evolution producing vast range of research and extensive array of technology solutions. The database research community and software industry has responded to numerous challenges resulting from changes in user requirements and opportunities presented by hardware advances. The relational database approach as represented by SQL databases hasRead MoreMultimedia Big Data Analysis Framework For Semantic Information Management And Retrieval2925 Words   |  12 PagesIn this dissertation a multimedia big data analysis framework for semantic information management and retrieval is presented. It contains three coherent components, namely multimedia semantic representation, multimedia concept classification and summarization, and multimedia temporal semantics analysis and ensemble learning. These three components are seamlessly integrated and act as a coherent entity to provide essential functionalities in the proposed information management and retrieval frameworkRead MoreMultimedia Concept Detection For A Big Data Environment5682 Words   |  23 Pages Multimedia concept detection is a challenging topic due to the well known class imbalance issue especially in a big data environment. With the rapid growth of multimedia data such as audio, image and video, as well as text data, applying powerful data mining approaches is a necessity to tackle issues of large and imbalanced datasets. For this purpose, in this paper, an Importance Factor based Multiple Correspondence Analysis (IF-MCA) framework is proposed with MapReduce implementation for dealingRead MoreFeature Tracking And Visualization Of The Madden -julian Oscillation Essay3331 Words   |  14 Pagesintegrated analysis and also visualization framework for scientists to better understand the (MJO) Madden Julian Oscillation phenomenon from very large scale spatio temporal climate simulation data. In this the authors bring forward how the tight integration of MJO domain knowledge, data analysis techniques such as feature tracking and also visualization methods such as virtual globe can lead to powerful system for climate research. 2. Customizing Computational methods for Visual Analytics with Big DataRead MoreSocial Media Analytics Using Big Data Technique1493 Words   |  6 PagesSocial media analytics using big data technique Big data: What is considered â€Å"big data† varies depending on the capabilities of the users and their tools, and continuous data generation make Big Data a moving target. Thus, what currently is considered to be Big Data doesn’t seem to be same in the coming days. Big data analytics is the process of comprising, organizing and analyzing large sets of data called big data to discover, design andRead MoreMobile Cloud Computing Is A Challenging Task Essay1558 Words   |  7 Pagesnetwork access for multimedia applications. Provision of Quality of Service (QoS) is challenging in mobile ad hoc networks because of the dynamic characteristics of mobile networks and the limited resources of the mobile devices. The wireless network is not reliable due to node mobility, multi-access channel and multi-hop communication. Mobile devices, such as smart phones, PDAs, and laptops, become more and more popular and powerful, and are enabled to access and present rich multimedia contents. TheRead MoreManagment Information System25973 Words   |  104 Pagesexample, raw materials, energy, data, and human efforts must be secured and organized for processing. †¢ Processing involves transformation process that convert input into output. Examples are a manufacturing process, the human breathing process, or mathematical calculations. 1 †¢ Output involves transferring elements that have been produced by a transformation process to their ultimate destination. services, For example, finished products, human be and management information must transmitted

Short Story - 1580 Words

Light started to stream through his eyelids. He knew it was time to wake up. The ritual of rising had begun. However, after stretching his arms, he came to a horrid realisation. He can’t remember ever going to sleep last night. He had to think hard to recall his last memories before now. That’s right! He was running down the laneway on his nightly jog before dinner. He had just brushed past a tree and felt a sharp pain in his neck. Then†¦. Nothing until now! Agent Lincoln Cain of the Australian Security Taskforce, was one of Australia’s top spies. He was currently on temporary leave after his last mission to Tajikistan. There, he had endured a powerful drug that caused vivid hallucinations, so much so, that he believed for a while that the†¦show more content†¦It was made of glass, or something clear, and it curved down to the far end of the room. Room? Yes it was a room of sorts. He allowed himself to sit up and survey his surrounds more thoroughly. He firstly relaxed somewhat, as there was no one else about. The room was a little larger than his bedroom back home. There was an en suite to the side which had a shower, toilet and sink. He could see that easily as there was no door on it. It was like a recess in the side of the room. There was a small table and chair next to the bed. Yes, he was lying in a double bed, one pillow and two sheets. The floor was made of white concrete, as were the walls. In fact, the walls were angled so that the far end of the room was wider than the front end. Lincoln instinctively, turned around to look behind him towards the front of the room. It, also was a concrete wall but it had a single door in the middle. He continued to stare at the door. It was unusual for two reasons. One, it was so tightly fitted, that Lincoln had to look closely to see any gap between the door and the wall. Two, there was no door handle. This was a prison cell, thought Lincoln. As he got up, he noticed that he was dressed in an all-white track suit with runners on his feet. Someone had dressed him. His blue jogging shorts and Raiders T-shirt were nowhere to be seen. The outfit look somewhat bizarre as the walls were also the same shade of white. He couldn’t help but lift his top to see what was underneath. Ah,Show MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreGothic Short Story1447 W ords   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of eventsRead MoreRacism in the Short Stories1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intr uding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narrator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. In

Organisational Effectiveness and Business Context

Question: Discuss about the Organisational Effectiveness and Business Context. Answer: Introduction: Innovation is a key for the sustainable market success of the modern companies. The entrepreneurial approach is a supporting factor for successful promotion and implementation of the innovative ideas within a business. For successful completion of this report, the author has discussed the approach of Commonwealth Bank Australia towards innovation and entrepreneurship. The author has divided the report in four parts, in the beginning, the key factors related to Commonwealth Banks business has been briefly described. Then, the entrepreneurship and innovation and its implication upon Commonwealth Bank has been discussed. Then the influential domestic and international factors to the companys operation have been identified by the author. Then he has concluded the report with a summary of the discussion. Key factors related to the business of Commonwealth Bank Australia: As discussed by Kanagaretnam, Lobo and Wang (2015), the modern organizations follow complex business structures. Commonwealth Bank is also following the structure of a company which shareholders and board of directors. Being a multinational company Commonwealth Bank is vulnerable to a number of situational variables like the socio-political changes or the legal requirements. In the Australian market the company is operating with immense success and customer preference in favour of the brand. However, with the tremendous change pattern of the technology and its utilization in banking service sector the company is concentrating on technological innovation. By focusing on employee engagement, the company follows a High Performance Work Practices. Entrepreneurship and innovation and its implication upon Commonwealth Bank Australia: As mentioned by Beck et al. (2016), in the competitive world of modern business, introduction of innovation in the business model and the product offerings is essential to address the ever widening requirements of the consumers and obtain a competitive advantage. Innovation is greatly associated to the resilience nature of the companies. The companies which are flexible enough to change its strategy or product line opt for renewal of its business approach and gain a substantive level of competitive advantage. As mentioned by Souto (2015), with the renewal the companies become able to serve the unfocused area of consumer demand and it drives a revolution in the industry by changing its fundamentals. In the context of Commonwealth Bank Australia, the company understands the importance of being resilient for incorporating the contextual factors in their service or business operations. Hence, the company is continuously investing a significant amount from its revenue on the innovation mainly on the sector of online banking and providing more convenient transaction or banking services (Schlagwein, Thorogood Willcocks, 2014). Innovation can be of a sustaining or disruptive one. As discussed by King and Baatartogtokh (2015), the sustaining innovation involves the year-by-year incremental improvement of the existing products of a company. On the other hand, disruptive innovation talks about introduction of products or services (not essentially better than the existing ones) those are more convenient or less expensive than the existing products. With disruptive innovation, the companies can create a new channel of demand for the customers (Dixon et al., 2014). In the context of Commonwealth Bank Australia, the company is focusing on both the sustaining and disruptive innovation pattern. As mentioned by the company website, it was the first bank in Australia that offered an online banking service to the consumers. As mentioned by Bajada and Trayler (2015), the introduction of the online banking can be identified as a disruptive innovation, and the company has essentially changed the way of the banking industry in Australia with its offer of online banking and transaction services. However, in the recent years, the company is typically focusing on the sustaining innovation pattern. The CBA is focusing on improving its services in the sectors like mobile application- CommBank App, Net banking, ATM etc. the company is largely focusing on providing better security services to the customers in online transaction. With the strategy of sustaining innovation, the company is now providing services like financial tool kit, online statement in the net banking service (Personal banking including accounts, credit cards and home loans - CommBank, 2017). On the other hand, the company is following an open innovation process. As discussed by Henry Chesbrough, open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology (Felin Zenger, 2014). Commonwealth Bank of Australia largely believes that the innovative minds and ideas can be scattered all over the world. Hence, the company has innovation labs in various countries (Personal banking including accounts, credit cards and home loans - CommBank, 2017). As mentioned by Kelly Bayer Rosmarin, the Group executive of Institutional Banking and Markets, Commonwealth Bank, these labs will allow them to partner with the brightest minds across the citys accelerator, government, university, start-up and financial technological groups to further develop original and innovative solutions for their clients all over the world (Personal banking including accounts, credit cards and home loans - CommBank, 2017). For encouraging innovation Toyota promotes creativity and innovation. The company opts for a decentralised organization which supports collaboration. With a focus on the norm of idea generation and risk taking, the company focuses on promoting diversity in the human resource, as the company believes that Different people bring different experiences and it leads to diversity in thoughts (Personal banking including accounts, credit cards and home loans - CommBank, 2017). For supporting innovation, positive entrepreneurial skills are required among the management (Montague, Larkin Burgess, 2016). The board and the leaders of the Commonwealth Bank are concentrated on identifying the new market opportunities. With an organizational statement of being a jetski in the context of situational changes, the company largely supports the climate of innovation. The major innovative step the company took with the idea of addressing the future demand was the introduction of the net banking system. It can be identified as a promising Entrepreneurship skill in the leadership of the bank (Adriansyah Afiff, 2015). The company is successfully utilizing the innovation lab to collect thoughts as an opportunity register, identify the potential risks and promoting adaptive execution with the help of other credible organizations. PESTLE analysis: As discussed by Bajada and Trayler (2015), identification of the situational or contextual variables is important for the companies for lay down a successful business strategy and implement it for the best utilization of the domestic and international contextual factors. Political: As mentioned by Willcocks and Reynolds (2015), the liberal capitalistic democracy of Australia is indulging the financial companies to invest on the business sectors and consumer consumption. The banks are open to the business lending which is typically supported by the liberal government. It was the major factor of CBAs change to the peoples bank to a private organization (Personal banking including accounts, credit cards and home loans - CommBank, 2017). Economic: With the economic deregulation in the international sector, the Commonwealth bank has prosperity in the growing economies like India or China. Moreover, in the Australian sector, as discussed by Cummings and Durrani (2016), CBAs capital strength is neutral. Therefore CBA is strengthening its capital levels with the help of the Basel III regulatory capital framework which is likely to have stronger influence on CBAs neutral capital setting or have better outcome on individual bank capital management philosophies. Social: As mentioned by Willcocks and Reynolds (2015), the Commonwealth Bank plays an immense responsibility in supporting and promoting the communities by serving financial literacy programs and providing aids in working together with community organization. The society of Australia is grown enough to support the business of this organization. Moreover, the financial literacy among the educated group is helping the company in operate with success. Technological: As mentioned by the company website, it is the first Australian bank offering its customer real time settlement and banking. It also provides a 24 hr access to banking service through EFTOS and ATM or telephone banking. It is the most famous online broker providing facilities like Net bank and Comm Sec (Personal banking including accounts, credit cards and home loans - CommBank, 2017). Environmental: The growing environmental concern in the Australian and international market has directed the company to focus on Carbon Reduction Target and investing on the low carbon economy. The company is focusing on replacing inefficient lighting and other electric consumptions. These have great impact on commonwealth bank; therefore in 2012 CBA won sustainability awards for built environment (Personal banking including accounts, credit cards and home loans - CommBank, 2017). Legal: Being an Open Advise Review program conductor, the Commonwealth Bank negotiates with the independent parties, prepare and focus on customer documentation etc. as a commercial bank it conforms to the Acts like Anti-Money Laundering and Counter-Terrorism Financing Act 2006, the regulations of The Reserve Bank of Australia and many more (Kanagaretnam, Lobo Wang, 2015). In the international sector, the company follows the legal frameworks on the issues like reserve rate, the rate of interests, laws regarding employee benefits etc. Conclusion: In conclusion, it can be said that the commonwealth bank is serving in the international sector. Hence, a number of contextual factors are influencing the business of the company. In the volatile world of business, the company is focusing on sustaining innovative practice to address the un-approached parts of the customer demands. However, the company is also open to disruptive innovation and hence collects ideas from a number of open sources with the open innovation policy. With a focus on innovation, the company focuses on diversity and open communication among the employees and management for promoting creative ideas. Thus, the company nurtures a innovation oriented environment within the organization. References: Adriansyah, A., Afiff, A. Z. (2015). Organizational Culture, Absorptive Capacity, Innovation Performance and Competitive Advantage: An Integrated Assessment in Indonesian Banking Industry.The South East Asian Journal of Management,9(1), 70. Bajada, C., Trayler, R. (2015). Technology-driven service innovation in the banking industry. In The Handbook of Service Innovation (pp. 319-343). Springer London. Beck, T., Chen, T., Lin, C., Song, F. M. (2016). Financial innovation: The bright and the dark sides.Journal of Banking Finance,72, 28-51. Cummings, J. R., Durrani, K. J. (2016). Effect of the Basel Accord capital requirements on the loan-loss provisioning practices of Australian banks. Journal of Banking Finance, 67, 23-36. Dixon, T., Eames, M., Britnell, J., Watson, G. B., Hunt, M. (2014). Urban retrofitting: Identifying disruptive and sustaining technologies using performative and foresight techniques. Technological Forecasting and Social Change, 89, 131-144. Felin, T., Zenger, T. R. (2014). Closed or open innovation? Problem solving and the governance choice. Research Policy, 43(5), 914-925. Kanagaretnam, K., Lobo, G. J., Wang, C. (2015). Religiosity and earnings management: International evidence from the banking industry. Journal of Business Ethics, 132(2), 277-296. Montague, A., Larkin, R., Burgess, J. (2016). Where was HRM? The crisis of public confidence in Australia's banks. Asia Pacific Human Resource Management and Organisational Effectiveness: Impacts on Practice, 67. Personal banking including accounts, credit cards and home loans - CommBank. (2017). Commbank.com.au. Retrieved 20 January 2017, from https://www.commbank.com.au Schlagwein, D., Thorogood, A., Willcocks, L. P. (2014). How commonwealth bank of Australia gained benefits using a standards-based, multi-provider cloud model.MIS Quarterly Executive,13(4), 209-222. Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism Management, 51, 142-155. Willcocks, L., Reynolds, P. (2015). The Commonwealth Bank of Australiastrategizing from outsourcing to the cloud part 1: perennial challenges amidst turbulent technology. Journal of Information Technology Teaching Cases, 4(2), 86-98.